Get Your Haunted Attraction Noticed on Facebook! – Part 1

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Facebook is the juggernaut of social media in 2011. Facebook boasts on its own page that there are more than 750 million users and 50% of them get on facebook every day spending more than 700 billion minutes a month on the site. The average friend list size is 130 people. Most importantly, the basic services are all free and there are a lot of them.

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This is both a blessing and a curse. The good news is everyone and their mother is on facebook, the bad news is that everyone and their mother is on facebook. With all that traffic on this social super-highway, how does one person get noticed?

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Let’s get something clear right off the bat. Your haunt should NOT be a personal page. Although facebook doesn’t tightly monitor this, you can have your personal page scrapped after putting a lot of work into it. Besides, it’s a free service. Get into the habit of playing by the rules. then you never have t o worry. Personal pages also have limitations. Facebook limit on how many people you can friend and how many business pages you can fan. The magic number is 5,000 combined. Yes…you should worry about that maxed out number because you will hit it and be screwed. Don’t say i didn’t warn you…

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The other two choices are Fan pages and a facebook groups. Fan pages are visible to non fans and even people who do not even have a facebook account. Groups are private entities and are only available through invitation, however, group pages allow the sending of bulk invites. This means facebook user can easily invite their friends to join the group. In turn, any group member can also send bulk invites their friends. The epitome of viral marketing.

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Each have their advantages and disadvantages. I tend to like fan pages better because of the nature of how i advertise. Although my events are short in duration and seem to fit the criteria of a group page, I look to retain my fan base from year to year and recycle them because repeat-business is good. Plus I can reward fans off season for spreading the word because every day is Halloween in the Haunted Attraction business.

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While fan pages annoyingly lack the ability to send out private bulk messages, they make up for this with public updates, just like a personal page. There are a many of other features that make fan pages the better choice for long-term relationships with your fan base.

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Things fan pages can do that group pages cannot:

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The ability to clean up ugly URLs: if your fan page has more than 25 fans, then you can register a custom URL short-name. Mine is facebook.com/CadaverCafe. It reads well and prints better. Easy is goof for advertising. No one wants to see the link as facebook.com/the-Cadaver-Cafe+12827898723480524/

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Add extra applications: Keep this in mind because we are going to cover this in part two of this discussion.

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Visitor statistics: Page insights has a wealth of information about your fan page, including your fans age, gender, ‘Likes’, clicks, what town they live in, and many more bits of data. All useful for future marketing.

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‘Related’ create event invitation: Set your dates for your haunted attraction in an event and invite all your fans. Make it a public event and other people will click on it and be linked back to your page, potentially creating more long-term fans.

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Overall, I’m a fan of fan pages. It works better for my business and i believe it will work better for you too. In my next segment of this topic i will cover how to format your fan page to boost traffic and encourage ‘Likes.’

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