Get Your Haunted Attraction Noticed on Facebook! – Part 2

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Facebook is a great tool, but only if it’s used correctly. In the previous article, we talked about choosing the right type of page for your Haunted attraction. This included some of the advantages and disadvantages of each. But that was then and this is now.

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When building a facebook page, there are certain thing you need to do and be prepared to do. Make it stand out, have content, be interactive, and most importantly be interesting. If you can’t do this, you need to figure it out FAST.

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Important note: Fan pages have to be owned by a personal page. If you don’t have a personal facebook page, you will need to set one up, or find someone on your staff (that you trust) who does. they can set up the initial page in a few minutes.

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Your Avatar: An Avatar is your profile picture. Facebook allows a maximum size of 200×600 pixels. Take advantage of this. it will be the first thing people see and it will be on every page, from your wall, to your photos.

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Install Static HTML-  iframe tabs: I have worked with a bunch of them and for beginner’s and I like this one for beginners as well as advanced users. Static-HTML application allows users to set up a custom tab on their facebook page. This is a neat application which can store the code to display custom images, text, form fields and anything basic HTML can do. The only limitation is the size, which is recommended to be 520 pixels wide, by 650 pixels tall. This is not enforced but your iframe may have unexpected results and I’ll leave it at that. We will use this app to build a ‘Like-Gate’

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This is the HTML generated code for the non-fan

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Like Gate: It’s not enough to have that little ‘like’ button on the top of your page. A viewer needs to feel compelled to click on it. A Like-Gate allows fan pages greater control over how to define their presence within Facebook than a personal page ever could. This is broken down into two entities based on the status of a viewer. Fans receive one type of content and non-Fans see something else completely.  Using the Static-HTML application I mentioned earlier, A gate can be created  for both the fan, and the non-fan. The non-fan gate should receive a compelling reason to like the page, while fans can be rewarded with extra content, coupons, discounts, sneak peeks, and other offers.

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This fan-only content is richer and has more content

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Note: You will need to know some HTML to use this app.

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Setting the default Tab in Facebook: It’s not enough to have a gate. Facebook sets its default landing page to ‘Wall’. No one will see your amazing new page and that is simply not acceptable. Click ‘Edit Page’ on your fan page and look for ‘Default Landing Tab’ and select your new tab in the drop down. Save the changes and you are finished!

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Short URL:  Once a page has 25 fans, facebook allows for a short URL. Mine is Facebook.com/CadaverCafe. Keep it short and clean. Use no special characters other than numbers and only when necessary. example: facebook.com/The13thHour. make it as easy as possible for fans to find you and they will come.

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Content: Now that you have the basics set up. Content needs to be added, preferably content owned by the attraction. scan in all those old pictures. post video, share ideas. This is now ongoing relationship with your fans. The worst thing you can do at this point is ignore them. It will turn your facebook page into a ghost town and that is not a good thing, even for a Haunter.

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Look for specific code to make a fan-gate HERE

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